Online Marketing Made Simple: A Step-by-Step Guide

Do you know who Chandler Bolt is?

 If you’re an online marketing nerd already, like me, you probably do.
But, if you’re part of the other 99.9% of the world, who isn’t super hyper about this “internet marketing stuff,” you’ll probably have never heard of this man.
So, what the hell is he doing with this headline on Business Insider?


How did he get on there?
Is he rich or something? Yes. Yes indeed.
That’s part of the beauty of online marketing.
This 21 year old kid has made hundreds of thousands of dollars, from his kitchen table.
No need for fame, magazine interviews, talk show visits or acting classes (you know, to act in a blockbuster movie).
Even though you have no clue who Chandler Bolt is, not only has he made tons of money, but he’s also helping others do the same.
His company, Self-Publishing School, helps people publish books on Amazon and make a living from it.


I don’t think I’m being overly dramatic when I say that online marketing is your shot at the life of your dreams.
Trust me, I would know 😉
I want you to have as much fun at work as these guys and I do. So, today I’ll introduce you to this world with my online marketing guide.
Note: Even if you’re deep down the rabbit hole already, you can still learn a ton of new things from the following examples.
.

Definition

If you’ve read my previous guide on digital marketing, you already know that it’s different.
Not every digital marketing campaign is automatically an online marketing effort.
According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”
Want the drop dead simple version of it?
Online marketing is any effort to spread the word about your company that uses the internet to reach people.